CARTERET, N.J., Dec. 7, 2010 - Prime Lube, Inc., one of the largest distributors of lubricants and anti-freeze in the Mid-Atlantic, today announced that it has begun production of its BlueSky Diesel Exhaust Fluid (DEF) at its new 15,000 square-foot manufacturing facility in Avenel, NJ. The plant, which will produce around 4 million gallons of DEF per year to start, offers room for production expansion to meet growing demand for DEF as market conditions dictate.

Prime Lube will hold an official grand opening event at the facility on Tuesday December 7th, 2010.

"We're very excited to be up and running, producing our own BlueSky DEF for shipment directly to our growing distributor network," said Prime Lube COO Robert Arbasetti. "With this local facility, Prime Lube is able to offer a strategic advantage in terms of pricing and distribution capacity with our own fleet of trucks. And, through our strategic partnership with Piusi, we can also offer the best Diesel Exhaust Fluid dispensing equipment in the business, along with the tanks and other handling equipment our distributors require."

In April, Prime Lube announced its partnership with Germany's Kruse Group--the leading global DEF manufacturer and raw materials supplier--to manufacture and distribute BlueSky DEF throughout the Mid-Atlantic region. Arbasetti credit's Kruse's turnkey system of supplying the equipment, technology and raw materials for enabling Prime Lube to get up and running so quickly, without a lot of independent research and engineering.

"This plant is the third Kruse DEF facility in the U.S. and the first in the Mid-Atlantic region," said Roman Hewko, VP of sales and marketing with Kruse Group. "This strategic location in close proximity to Boston, New York City and Philadelphia will allow for more efficient distribution and lower transportation costs to these large metropolitan areas, resulting in a significant price advantage for Mid-Atlantic distributors and their customers."

The Prime Lube facility is run by Operations Manager Paul Wortman, and Arbasetti said the company anticipates hiring an additional 3-5 employees over the next 6-12 months. The facility currently operates a semi-automatic bottling line that packages BlueSky DEF into 2-½ gallon bottles, 55-gallon drums and 275-gallon totes. Packages are labeled in English, Spanish and French to enable multi-national marketing and distribution--Prime Lube has already established distribution partners in Canada.

"We're already looking ahead at the possibility of adding a fully-automated packaging line as demand for the product grows," Arbasetti said.

All diesel-powered passenger and commercial vehicles produced after January 1, 2010 are required to meet new, lower nitrous oxide emission standards set forth by the U.S. Environmental Protection Agency. DEF, in conjunction with selective catalytic reduction (SCR) technology, is the most effective and safest means by which commercial and private owner/operators can meet the required mandate. DEF is also mandated in Canada.

Prime Lube's BlueSky DEF is ISO and API approved to help neutralize the nitrous oxide emissions generated through diesel exhaust. In its most basic form, DEF is a blend of urea (derived from natural gas) and de-ionized water that combine to form ammonia, which turns nitrous oxide emissions into harmless water vapor and elemental nitrogen. It can even improve fuel economy up to 5 percent.

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CARTERET, N.J., Nov. 2, 2010 /PRNewswire/ -- Prime Lube, Inc., one of the largest distributors of lubricants and anti-freeze in the Mid-Atlantic, announced today that Sandri Energy based in Greenfield, Mass. has become a major distributor of BlueSky Diesel Exhaust Fluid (DEF). Sandri will offer the mandated fuel supplement to its transportation and construction fleet customers throughout the states of Massachusetts, Connecticut, New Hampshire, Vermont and Eastern New York.

"We are very pleased to welcome the Sandri Energy family into BlueSky distributorship," said Prime Lube CEO Robert Arbasetti. "Sandri is a well-diversified, progressive energy supplier, and we are confident that our new locally-manufactured BlueSky DEF will satisfy their customers' needs for quality, value and effectiveness."

Now in its third generation of family ownership, Sandri is a highly diversified energy supplier, providing gasoline and diesel fuel, a wide range of commercial, transportation and industrial lubricants and home heating fuel. The company has recently expanded into a growing portfolio of renewable energy sources, including solar electric power systems, wood pellet fuel, and ultra-low emission pellet heating systems.

Not only does the addition of BlueSky DEF enable the company to help its customers meet the required environmental mandates, but it also satisfies Sandri's desire to offer a wider range of more environmentally-friendly solutions.

"As a company, we firmly believe in the environmental benefits BlueSky DEF offers, and we recognized fairly early on that this is where the market was headed," said Stephen Ebbrecht, lubricants sales manager at Sandri. "As a fellow Signature Class Chevron distributor, we were very confident in quality of Prime Lube's BlueSky DEF, and its local manufacturing capacity will help keep costs lower—a savings we can pass on to our customers."

Prime Lube began production of BlueSky DEF in September at a new 15,000 square-foot manufacturing facility in Avenel, NJ through a partnership with Germany's Kruse Group—the leading global DEF manufacturer and raw materials supplier. The plant has an annual production capacity of about 4 million gallons, with room for expansion as demand grows.

All diesel-powered passenger and commercial vehicles produced after January 1, 2010 are required to meet new, lower nitrous oxide emission standards set forth by the U.S. Environmental Protection Agency. DEF, in conjunction with selective catalytic reduction (SCR) technology, is the most effective and safest means by which commercial and private owner/operators can meet the required mandate. DEF is also mandated in Canada.

With this local manufacturing capacity, Prime Lube is able to offer a more affordable supply of DEF to its customers throughout the Mid-Atlantic region. In addition, the company's full-service distribution and handling capacity includes its own fleet of trucks for delivery, as well as the capability to provide customers with the dispensing equipment, storage tanks and other handling equipment required for DEF.

Prime Lube's BlueSky DEF is ISO and API approved to help neutralize the nitrous oxide emissions generated through diesel exhaust. In its most basic form, DEF is a blend of urea (derived from natural gas) and de-ionized water that combine to form ammonia, which turns nitrous oxide emissions into harmless water vapor and elemental nitrogen. It can even improve fuel economy up to 5 percent.

For more information about Prime Lube and Blue Sky DEF, call 1-800-634-4615.

For more information about Sandri Energy and Blue Sky DEF call 1-800-628-1900.

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TONAWANDA, N.Y. -- Prime Lube Inc., one of the largest distributors of lubricants and anti-freeze in the Mid-Atlantic, announced today that it has added NOCO Distribution LLC to its list of distributors for its BlueSky Diesel Exhaust Fluid (DEF). NOCO is now distributing BlueSky throughout all of New York, Vermont and New Hampshire, as well as roughly half of Ontario, including the Toronto and Ottawa metropolitan areas.

NOCO Distribution is a subsidiary of NOCO Inc., a family-owned and operated energy company. Through its partnership with Prime Lube, NOCO Distribution will provide its on- and off-highway fleet customers with BlueSky DEF, as well as offer BlueSky to commercial and passenger vehicle customers through its more than 30 NOCO Express convenience stores throughout western New York.

"As a fellow ExxonMobil distributor, we've had an ongoing relationship with Prime Lube for nearly seven years. When it came time for us to add DEF to our product line, they were the natural choice," said Fred Giese, general manager at NOCO Distribution. "Because they're a local manufacturer in close proximity to our warehouse in Kingston, N.Y., this is a major cost savings for us, and the fact that they can supply all of the tanks, pumps and other equipment plus be close at hand for maintenance and repairs if needed, is a value-added benefit."

All diesel-powered passenger and commercial vehicles produced after January 1, 2010, are required to meet new, lower nitrous oxide emission standards set forth by the U.S. Environmental Protection Agency (EPA). DEF, in conjunction with selective catalytic reduction (SCR) technology, is the most effective and safest means by which commercial and private owner/operators can meet the required mandate, according to Prime Lube. DEF is also mandated in Canada.

Prime Lube will roll out the BlueSky brand to NOCO customers this week starting with two training seminars for the NOCO sales team in Syracuse and Toronto.

"Our local manufacturing and full-service capability is a major plus for fleet service providers in the Mid-Atlantic," said Prime Lube COO Robert Arbasetti. "As the demand for DEF grows, our distribution partners like NOCO will be well-positioned to provide an affordable solution to help their customers meet the requirement, enhance their sustainability practices and improve fuel economy."

Prime Lube's BlueSky DEF is ISO and API approved to help neutralize the nitrous oxide emissions generated through diesel exhaust. In its most basic form, DEF is a blend of urea (derived from natural gas) and de-ionized water that combine to form ammonia, which turns nitrous oxide emissions into harmless water vapor and elemental nitrogen. It can even improve fuel economy up to 5%.

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